Not even a full year ago at E3 2012 Ubisoft did something unexpected, they completely stole the entire show by unveiling a game called Watch_Dogs. The title came entirely out of left field, no one really saw it coming and it was displayed so well that it even overshadowed the game I thought would be king of show, The last of Us. Now today there's been another unexpected reveal, the release date for Watch_Dogs. As it turns out the game is due to land for everyone on November 19 this year. I've been completely caught off guard by this date, as I'm flat out surprised by the incredibly quick turnaround from reveal to release. Usually when this type of high fidelity, new IP game is shown off it takes some 2-3 years before you see it on store shelves. As a result I'm a little worried that Ubisoft might be rushing Watch_dogs to market.
The reason they would do this is clear though, the game received enormous positive reception at E3 last year and it's going to be a cross gen title. In other words it'll be on just about all available consoles (PS3, PS4, WiiU, 360, PC, and presumably the NextBox), meaning it has good chances to rake in cash better than many other titles out in the season.
I think the reason why so many people are attracted to Watch_Dogs is because it plays with some familiar concepts of both fiction and reality. The game deals with surveillance and how just about everyone has a digital footprint these days. Most important above everything are cellphones, just about everyone has one. Cellphones carry people's lives, being jam packed with loads of personal information, and many of them have GPS tracking features.
Now think about the traditional Cyber Punk story. In the future we live in a dystopia controlled by one or more conglomo-corp, we're heavily surveillance, and extensively controlled, yet we're lead to believe we still have freedom and make out own choices. Watch_Dogs is a combination of modern day technology and traditional story setup from you're typical dystopia cyberpunk.
I think that this is what makes it so appealing to so many people. Other than just looking like a really fucking fun game anyway!